I was listening to a Marketing expert today about achieving the best results in any field and getting what you want in life.
Almost everybody think this guy was a marketing genius because he was learning much faster than anyone else. But during this interview he said that he wasn't as smart as anyone else - he wasn't born a genius. He was like everybody else with an average IQ. Yet he was able to outperform everybody in his field.
How did he do it?
The answer seemed so obvious yet 95% of us missed it. He model what the very best people are doing and copied it. ie He found out why they were different from the other group, .....what makes them tick? ...what was there attitude like? ....what did they do they do differently compared to the other group?
So he gave this lecture to a group of students and asked them, "What would you do if you have pancreatic cancer where only 1% of people will survive after 5 years?".
Some of the student answered;
"I pray to God"
"I talk to the experts and find out as much as i can about the latest treatment"
"I enjoy my life to the fullest"
"read all the medical journals"
All of these questions were not wrong but they were not the best. None of the answers were not even close to what he was thinking. Every year he would ask this question and none of his student would answer correctly.
The answer to his question was this, "I would call up all the doctors that he knew about the cancer and asked them about what did that 1% that survived did." He would model the same thing what the 1% survivors did. For example, eating 10x a day, doing some sort of special exercise, asked them how they think/attitude, where did they live - did they live in the forest? He would get as much information as possible on the 1% survivors and copied their behavior.
If you want to be the best in any field, find someone that is the very best and model their behavior. It doesn't guarantee success, but the odds are in your favor.
If you want to be a successful tennis player, don't just ask your local tennis guy to teach you, learn from the very best - a tennis pro. If you want to learn Cantonese quickly, learn from someone who has learned it faster and fluently than anyone else - and copy their behavior.
It's all about your attitude to things. If you think you're too smart to do what this expert says - then i think you be losing a lot of wisdom. Learn from someone who is better than you. Let that fat big ego go.
End Rant.
Sunday, February 17, 2008
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