How To Use Words To Influence People

Saturday, 3:37pm
Granville, NSW
Lazy Saturday sunny afternoon at home

Howdy,

I'm listening to this marketer about how to sell stuff. He had an idea.

Let's say God had sent you a gift from heaven and the gift he was going to give you was a woman. You will able to choose only one woman from the 100 women he will show you. The woman that you choose will be with you forever and will be impossible for you to get another woman.

But - the only way you can choose this woman is by reading a letter from each woman. Now, you wouldn't choose a woman that says in her letter that she's kind, sweet and loves to cook and then that's it.

You would choose the letter that would say everything about her in every tiny details and explaining all the benefits to make your life great. It wouldn't matter how long the letter it was, the most important thing is how is she good for you.

Another example, if you read blogs, what article you read first? Normally, the headlines would catch your eyes first. Usually, if the headline is not interesting then we won't bother reading the rest of the post. If the heading intrigues or benefits you, you become curious and you then proceed to read the rest of the article. If the article is about the secret of getting what you want in life with no effort and money, you would read the whole article and it doesn't matter how long the article was - as long it gives it you all the details on how to achieve it.

Catch you later